What Broker-Dealers Need To Know About FINRA

Recently, FINRA publicized penalties against three companies and associated individuals for failing to implement adequate anti-money laundering procedures.  These fines should serve as a warning to the industry as a whole that FINRA is very focused on AML policies and procedures.

In its announcement, FINRA noted that the firms failed to implement adequate procedures to detect and monitor suspicious transactions.  Key to each finding was that the firms failed to identify red flags of money laundering activities and, in doing so, failed to investigate suspicious activity or file suspicious activity reports.  The fines were in the hundreds of thousands of dollars and individuals were suspended.

So what does this mean for you?  For one, you should take this warning to heart.  FINRA is taking a very strict look at firm AML policies and procedures.

Revisit your policies and procedures now.  Ask yourself this question; do my policies and procedures have those key components designed to identify red flags to detect and prevent money-laundering activity.   If the answer is no, you have work to do, and we can help.

 

So What Do You Need To Do With BrokerCheck

While many brokers breathed a sigh of relief when FINRA withdrew its proposal requiring members to include a “prominent description of and link to” BrokerCheck on their web sites and social media pages, this is probably not the end of this matter.

Many firms complained about the proposal because it presented many administrative nightmares; such as coordinating with all of their social media.  Indeed, FINRA withdrew the proposal due to industry feedback. 

Brokers should not think for a moment that FINRA is going to give up on finding a way to promote enhanced access to BrokerCheck.  After all, Dodd-Frank directed the SEC to find ways to make brokers’ backgrounds more accessible to investors.  

I think that firms should expect a revised proposal that will give a middle ground.  For example, firms may expect FINRA requiring a link to BrokerCheck on the firm’s web page, but not on social media because social media is too difficult to adequately manage.  Either way, you should be prepared to have to promote BrokerCheck in some form.

Did You Know That Some Of Your Products Require Heightened Supervision

buyholdsell.jpgIn a recent speech, FINRA CEO, Richard Ketchum, told broker-dealer compliance officers that, although firm compliance programs have improved, there must be heightened supervision when it comes to complex products.  In light of these comments, you must assume that the supervision over the sale of complex products will be a focus of your next examination.

Ketchum noted certain products that should be subject to heightened supervision.  Those products include: structured products, closed-end funds, private REITs, private placements and “exotic ETFs.  If you offer any of these products, now is the time to revisit your supervision over their sale.

You may ask why such heightened supervision is required.  According to FINRA, it does not believe that many in the investing public understand these products, and that there is a lack of available information about some of them.

Take Ketchum’s comments as a warning.  Revisit your supervision if you sell complex products, or face certain exceptions on your next examination.

Some Things You Should Know About Compliance And Ethics

pointing.jpgAt a recent conference held by the SEC, a panel highlighted the importance of compliance and ethics for broker-dealers.  The big take away from the conference was that a strong compliance program must have a solid ethical foundation.

In other words, a compliance program is not simply making sure that your representatives check the right boxes on applications.  It has to start with a culture of compliance and leadership from the top down, not the other way around.

It is imperative that upper management set the tone for a culture of compliance by fostering an ethical culture at the firm for others to follow.  Once you set the tone at the top, you can impress that tone throughout your organization, and, hopefully, avoid compliance issues going forward.

* photo from freedigitalphotos.net

Why Should You Care About FINRA's Proposed Amendment To Rule 8313

pointing.jpgFINRA recently proposed amending Rule 8313 regarding the public release of disciplinary complaints and decisions.  For anyone conscious through the financial crisis commencing in 2008, this proposal should come as no shock.  Regulators are becoming more and more all about public disclosures.
 
FINRA has proposed, among other things, to allow for the public release of unredacted disciplinary complaints or decisions, subject to some limitations.  The rationale for this proposed change is simple.  Provide the investing public with greater access to information to make more informed decisions and, at the same time, deter and prevent future misconduct.
 
Providing potential investors with more information to make more informed decisions is certainly laudable.  But will disclosure of this information really deter anything?
 
In my experience defending brokers and investment advisors, the deterrent function of this change is not likely to be all that.  The threat of public disclosure if caught will not be much of a deterrent to a person who starts with bad motives.  A bad broker is just that.
 
So what are all of the "honest" brokers and registered representatives supposed to do.  For one, if you are honest and run a clean operation, this proposal should mean very little to you.
 
The critical thing that all firms must promote is an overriding corporate culture of compliance.  By having, promoting and enforcing such a culture, bad brokers are likely to go elsewhere, and your name will be out of these new public disclosures.  If you do not live by a culture of compliance, then you cannot complain when your name is out there for the investing public to see as having been the subject of a disciplinary complaint or decision.

Who Wants To Know About Enhanced FINRA Discipline

confusion.jpgA recent study by the Sutherland Asbill law firm revealed that FINRA brought 4% more disciplinary cases in 2012 as compared to 2011.  In doing so, FINRA jacked up its fines another 15%, for a grand total of $78 million.

Besides FINRA showing it still has muscle to flex, what should member-firms take away from this development.  For one, it is important to look at the areas of particular focus for FINRA.

Topping the list of enforcement actions were cases that involved suitability and due diligence; these cases totaled 117 and 62, respectively.  So what should member firms take from this heightened focus on suitability and due diligence.

Firms should take this opportunity to review its policies and procedures when it comes to suitability and knowing your customer.  I have prepared guidebooks that you might find helpful in this regard.

The key to any risk avoidance program is documentation.  Make sure your policies and procedures are well-documented.  In turn, make sure your registered representatives fully document their suitability analysis and due diligence.

Having robust documentation is not a gurantee that FINRA will not come a knocking.  If they do, well-documented policies, procedures, suitability and due diligence will go a long way to avoiding the hammer.

* photo from freedigitalphotos.net

Who Wants To Know How To Weed Out Rogue Stockbrokers

robber.jpgMy partner, Ernest Badway, recently blogged about the dangers of a lawyer referring a client to a rogue stockbroker.  The question for the broker-dealer/investment advisors is how do you uncover rogue brokers or prevent them from infecting your firm.

In all of the years that I have defended broker-dealers and investment advisors in cases involving rogue brokers, I have found that the answer to this question is much like the search for Bigfoot; everyone thinks it exists but cannot see to find it.  So what is a firm to do?

The most fundamental thing a firm can do to prevent/uncover rogue brokers is to foster a culture of compliance.  Firms with such a culture will go a long way to establishing itself as an entity to which rogue brokers need not apply. 

Rogue brokers tend to thrive in those environments where compliance and supervision are not up to snuff.  A firm that promotes a culture of compliance will also encourage other brokers to report up the supervisory chain when they see conduct that one can characterize as "rogue". 

Another useful tool for firms to employ is a regular review of your brokers, coupled with occasional surprise reviews.  Regular reviews are good because they emphasize that the firm is watching its brokers.

Surprise reviews are, in some ways, even better because the truly rogue broker may be able to cover their tracks before a regularly scheduled review.  The surprise inspection takes away this potential luxury.  Also, the firm should let its brokers know that they are subject to no notice surprise inspections.

Unfortunately, some rogue brokers are so good that they may fly under the radar even at firms that promote the culture of compliance; I have seen it happen.  But put the odds in your favor.  Keep tabs on your brokers through regular and surprise inspections, and maybe you will find Bigfoot.

You Should be Concerned With Expanding BrokerCheck

FINRA announced that it is seeking proposed rule changes to make it easier for investors to use BrokerCheck.  See http://www.finra.org/Investors/ToolsCalculators/BrokerCheck/.

These proposed amendments to FINRA Rule 2267, Investor Education and Protection, would require member firms to include a BrokerCheck reference on their websites and those of any associated person.  Additionally, FINRA Rule 8312, BrokerCheck Disclosure, would be amended to allow the public permanent access to BrokerCheck information on state or foreign settled cases against associated persons as well as permit various data downloads.

Essentially, FINRA wants to ensure that BrokerCheck remains a key resource for investors.

"It's Deja Vu All Over Again"; The Uniform Fiduciary Duty Standard

One of the greatest philosophers of our time, Yogi Berra, must have had the debate over the uniform fiduciary duty standard when he penned this line.  Yes, believe it or not, the debate is about to resume.

The SEC is yet again working on possible recommendations regarding a uniform fiduciary duty for investments advisors and broker-dealers.  In accordance with Dodd-Frank, the SEC is expected to issue a request for information for economic data to determine the viability of such a standard.

All of the debate seems like much ado about nothing.  There is generally widespread industry support for a uniform standard, as long as it takes into account the nuanced differences between investment advisors and broker-dealers.

Although the standard will likely become reality in some form, is all of this time and money being spent on the debate really worth it.  In my years of defending broker-dealers, courts and arbitration panels already have routinely imposed a fiduciary duty standard on broker-dealers.  Indeed, it is common for a broker-dealer's WSPs to state that the associated persons owe a fiduciary duty to their customers. 

It seems to me that the only real benefit of havinpointing.jpgg a uniform standard is to have courts and arbitration panels apply one standard, as opposed to multiple and inconsistent application to a floating standard.  A uniform fiduciary duty will exist, the only question is whether we will all live to see it.

Moving Firms Maybe Getting More Difficult and Possibly Anti-Competitive?

The FINRA Board of Governors is considering implementing new rules that will require brokers to disclose their compensation when they move firms.

In many respects, this will cause issues for those who move firms periodically to obtain bonuses and other compensation increases.  These brokers will be required to disclose to their clientele what their compensation package is, and if has anything to do with the move.   See http://www.finra.org/web/groups/industry/@ip/@reg/@notice/documents/notices/p197599.pdf

Many suggest that such changes, if approved by FINRA, will cause some persons to move to the registered investment advisor framework.  Further, some persons have accused FINRA of entering into a sphere where it need not go.  Moreover, some conspiracy theorists have argued that FINRA is being forced to consider these measures, not for the protection of customers, but, to provide an anti-competitive benefit to FINRA members.  That is, if this information need be disclosed, it could have a chilling effect on brokers switching firms, and, thus, provides a competitive advantage to the current employer.  Essentially, this mechanism, if approved, could lead to compensation being reduced with firms profiting at the expense of their employees.  In any event, the FINRA Board of Governors voted in favor of proposing these new rules, and the comments have already begun to roll-in.

Importantly, we should note that not every broker moves for the money and bonuses.  Many brokers move firms because the new firm provides a better platform for their clientele, and ensures better execution and services for their clients.  Additionally, some firms have internal issues that cause these brokers to leave their firms-- not the size of the bonus. 

We shall monitor the process and report periodically on its status.

SEC Grants Capital Relief to Owners

In an interesting no-action letter presented by FINRA, the SEC staff granted relief in that where FINRA saw multiple class ownerships where some of these classes indicate almost a relationship between a broker dealer and a customer, the staff would permit such ownership classes without it affecting SEC Exchange Act Rule 15c3-3.

The SEC would allow such arrangements so long as there is an outside lawyer’s opinion letter indicating it was a good legal standing, that the person is actually an equity participant in the firm, the relationship between the person and the brokerage is spelled out in writing, and that their investment is not considered protected under the securities Laws or Securities Investors Protection Act, this person must reaffirm this in writing each year, and the registered person is appropriately registered.

This no-action letter will permit those who wish to invest in broker dealers who seem to be customers are in fact owners.  See Financial Industry Regulatory Authority, SEC No-Action Letter, (12/10/12), and http://sec.gov/divisions/marketreg/mr-noaction/2012/finra-121012-15c3-1.pdf.

Firms Will Breathe a Sigh of Relief on FINRA's Suitability Rules

FINRA, recently, issued Regulatory Notice 12-55, regarding suitability. 

In that notice, FINRA said that the Rule applies to customers, who open an account to buy a product where the broker dealer receives compensation.  The regulatory notice also said that FINRA’s suitability rule does not apply to recommendations of non-security products that may be part of an individual broker’s outside business activity.  See FINRA Regulatory Notice 12-55, and http://www.finra.org/web/groups/industry/@ip/@reg/@notice/documents/notices/p197435.pdf

FINRA has also offered additional guidance on the suitability rule it adopted last July, providing information on the scope of the terms "customer" and "investment strategy."  FINRA defines "customer" for purposes of the suitability rule as a person (not a broker-dealer) who opens a brokerage account or purchases a security where the BD receives compensation.  The suitability rule does not apply to a "potential investor" unless such person becomes a customer.  The term "investment strategy" triggers the suitability rule when the BD includes recommendations to invest in specific types of securities.  A firm could make general recommendations to invest in equities or bonds without a suitability analysis.  FINRA also indicated that a recommendation to hold specific securities requires a suitability determination, but a BD does not have an ongoing duty to monitor recommendations.  FINRA has created a suitability web page for all FAQs.

 

Nonetheless, firms must ensure that they have the suitability analyses that assist them in understanding the investor and the investor’s investment strategy for these non-security issues. 

As such, firms should feel some ease at this clarification of FINRA’s suitability rule, allowing them to move forward expeditiously.  However, it should not be taken as a “get out of jail free card.”  FINRA will still ensure that BDs make suitability assessments for their customers or know your customers when necessary.

Sandy Causes FINRA to Reflect on Business Continuity Plans

After Hurricane Sandy caused such devastation in the Northeast, FINRA began to question firms as to their business continuity plans and if precautions were in place.

FINRA has asked these firms about their relocation, outsourcing, and alternative trading plans.  FINRA has not received responses, but it expects these firms to respond shortly.  FINRA will likely use these results in its examination program for the upcoming year. 

Although Hurricane Sandy was a tragic event, it does provide an opportunity for BDs to assess their preparedness for the next natural or man-made disaster.

BDs Remember to File Marketing Material

FINRA has published guidance on its new marketing Rule 2210.  See http://www.finra.org/Industry/Issues/Advertising/P197604

 

FINRA has indicated that retail communications that will now be subject to this filing requirement has to be filed by February 19, 2013.  FINRA suggested that retail communications relating closed-end funds and structured products must be filed.  FINRA wants, among other things, filed certain presentation scripts and correspondence.  However, mutual fund manager communications relating to past performance do not have to be filed.

 

Bottom line, compliance officials have more to worry about than ever.

 

Broker-Dealers Really Need To Know Their Clients Better

Seemingly-- according to FINRA-- broker-dealers are failing in their due diligence efforts relating to knowing their clients, and, as required by FINRA Rule 2090.

Over the last year or so, the most FINRA rule has been FINRA's know-your-customer rule or Rule 2090.  As many know, FINRA Rule 2090 was modeled after the old NYSE Rule 405(1), requiring broker-dealers to use reasonable diligence in opening and maintaining customer accounts.  Broker-dealers are required to "know the essential facts concerning every customer," so that they may 

  • service the customers' accounts;
  • make appropriate decisions regarding special handling for the account;
  • have appropriate authority from the customer; and
  • follow all applicable laws, regulations, and rules.

This Rule must be followed by the broker-dealer at the beginning, during and, if necessary, the end of every customer relationship regadless of the type of account.

FINRA has also developed suitablity rules for transactions found in FINRA Rule 2111.  These rules require the broker-dealer or registered representative to have a reasonable belief when recommending a transaction or investment strategy or associated person "have a reasonable basis to believe that a recommended transaction or investment strategy.  Initially, the security or securities must be suitable for the customer, and based upon the information obtained from the process outlined abobe.  FINRA believes that there will be many factors involved depending upon, among other things, complexity and risk and broker-dealer and registered representative familiarity and knowledge.  FINRA Rule 2111 also requires that the broker-dealer and registered representative know much about a customer's investment profile, including, among other things, age; other investments; financial predicament and needs; tax status; investment objectives, experience, time horizon; liquidity requirements; tolerance for risk; as well as any other customer specific information disclosed to the broker-dealer and registered representative.  Finally, analysis of this information is critical to determine quantitative suitability if there is actual or assumed discretion over the customer's account.

Essentially, broker-dealers and their registered representatives are now on notice that they must know their customers or risk violating FINRA's rules.

Did You Hear That FINRA May Force BDs To Wear A Scarlet Letter?

Much like the character in the famous Nathaniel Hawthorne story, FINRA is looking force broker-dealers to wear a mark on all of their social media.  FINRA wants to amend Rule 2267, forcing member firms to have a link to BrokerCheck on the websites and all other forms of social media.

The stated purpose of doing so is to create better consumer awareness for BrokerCheck.  As it currently stands, member firms must annually provide their customers written notice regarding the existence of BrokerCheck and how to access it.  Is this move really necessary?

confusion.jpg

Unfortunately, studies mandated by Dodd-Frank reflect that consumers are generally unaware of the resource that BrokerCheck has become for consumers to review information about member firms and registered representatives.  In light of these findings, it seems like a safe bet that this rule change will come to pass.

What should member firms do in anticipation for this change? 

Make sure you push the culture of compliance at your firm.  Any reportable events will be more easily found by existing and potential customers.  Do what you can to avoid these events, and wearing the scarlet letter of BrokerCheck will be just another link in social media.

 * photo by Freedigitalphotos.net

Be Careful When Using Personal Investment Advisory Questionnaires

In a recent award, a FINRA panel held that the use of a personal investment advisory questionnaire as a disclosure device was misleading and had the capacity to deceive.  The panel also found that the firm’s continued approval of that use constituted inadequate supervision.  Although FINRA panels rarely disclose the reasons for their decisions, this panel specifically stated that it intended to give the Respondents the benefit of its conclusion so that the Respondents may modify their conduct accordingly.

The panel’s award could have significant repercussions for the industry.  Although not every firm uses a personal investment advisory questionnaire as a means of disclosure, the practice is not uncommon.  Questionnaires are popular among firms because they can convey information in an easy to read and understand format.  The panel did not explain how or why the questionnaire was misleading but the award could be interpreted as suggesting that all questionnaires are misleading.  Firms and advisors should immediately review their policies, procedures and questionnaires to make sure they are not using the questionnaires as a means of a disclosure. 

Who Wants To Know More Techniques To Uncover Fraud?

In previous blogs, I have noted the importance of focusing on certain types of troublesome activity and the use of outside business disclosure forms to unravel or prevent fraud.

There are also a number of other techniques as part of the overall culture of compliance that you can use to prevent/uncover fraud.  In no particular order, these techniques include the following: 

  1.          Compliance testing;
  2.          Forensic testing;
  3.          Monitoring phone usage;
  4.          Monitoring internet usage;
  5.          Monitoring email usage;
  6.          Education and training;
  7.          Internal audit; and
  8.          Whistleblower hotline.

All broker-dealers and investment advisors should have clearly defined policies pertaining to monitoring the usage of the telephone and electronic media.  Having such policies may dissuade someone from using them for improper purposes.

robber.jpgLikewise, when circumstances warrant, you may need to use forensic testing or internal audits.  When conducting an internal audit, you should strongly consider employing outside counsel to spearhead that effort.

Although using outside counsel comes at an expense, not using one may have adverse consequences for maintaining the attorney-client privilege.  Also, you should strongly consider using a different firm than one under retainer.  By doing so, you can better promote the appearance of independence.

Depending upon the results of the review, you may need to make a disclosures to your regulator.  At a minimum, take action to address any gaps uncovered by the examination.

Finally, employing a whistleblower hotline is consistent with a culture of compliance.  It promotes the reporting of suspicious activity on a confidential basis. 

No system is full proof, but put the odds in your favor.  By doing more on the front end, you are in a better position to protect the firm from the bad acts of a few.

 * Photo from Freedigitalphotos.net

FINRA Steps Up for Those Member Firms Affected by Hurricane Sandy

Last week, FINRA issued FINRA RN 12-45 laying out several items members should consider in the aftermath of Hurricane Sandy.

For example, FINRA suggested that member firms provide office space to those member firms affected by the Hurricane.  Further, member firms housed in temporary space would not need to make an application for a new branch location or have to update RRs' Form U-4 forms.  FINRA did specifically require these firms to contact their FINRA regulatory coordinator as soon as possible.  FINRA also extended the deadlines for completion of CE requirements and qualification examinations for those people living in federally declared disaster areas.  These deadlines now will be extended to December 10, 2012.

Additionally, at the time of this writing, FINRA's NYC offices are still closed, but that may change shortly.  As a result, member firms and RRs should check on any filed information to ensure FINRA has any materials filed by these member firms or RRs.  FINRA is also allowing member firms and individuals the opportunity to ask for more time to respond to investigations or make filings.  However, a request must be made, it will not be automatically be granted or extended.

Finally, we are all in this together, and, at Fox Rothschild, we are prepared to offer assistance where we can.

Who Else Wants To Avoid Being Considered A Supervisor?

 A simple review of FINRA’s enforcement proceedings demonstrates a new norm; compliance officers are being held accountable as supervisors for rules violations.  How can a compliance officer avoid being held accountable as a supervisor?

The best way for compliance to insulate yourself is to make sure that there are clear divisions between compliance and supervisory duties.  For one, compliance officers should not be managing the day to day operations of the firm, such as hiring and firing personnel.  Instead, compliance should only make “recommendations” to supervisors when it comes to compliance issues.

Another effective tool is to have separate written supervisory procedure manuals for supervisors and compliance officers.  The firm may call the manuals two different things as well.  For example, you may want to call the compliance manual the “ethics” manual and the other the “supervisors’ manual”. 

Similarly, in those manuals, you should define the roles of those in a supervisory versus compliance capacity.  Depending upon the size of the firm, you may want to consider naming in your manuals the individuals who serve in those capacities.  The manuals should be revised every year to reflect personnel changes.

One last method to consider is for the chief compliance officer to ask the supervisors on a monthly basis whether they are aware of anything requiring a Rule 4530 disclosure. 

This guidance is no guaranty that a regulator will not try to couch compliance as supervision, but doing nothing is not an option.  Define roles, act separately, and protect yourself from being miscast as a supervisor.

I Completed The Account Application, Isn't That Enough To Know My Customer?

The short answer to this question is a very large, NO!

All too often in my defense of registered representative and investment advisors do I see a completed account application as the only indicia of the performance of a know your customer analysis.  From my perspective and years of experience, the account application is only the floor, not the ceiling for the know your customer analysis.

Clearly, the account application is a necessary tool in the information gathering process, but checking off boxes does not give you the whole picture.  What I have found most defendable is where the advisor had his or her own checklists to ensure that they adequately know their customer.

For example, many times account applications do not take into account situational issues that may impact an investment strategy.  Does your customer have dependents?  Does your customer have health issues that would require immediate liquidity needs? Does your customer plan to retire in their near or long-term?

Account applications can never answer all of these questions, but my know your customer guidebook may help you with this information gathering process.  It is impossible to truly “know” everything about your customer, but the question in any lawsuit will be did you do enough for that customer and that investment.  A file full of things that reflect a know your customer analysis is much easier to defend than one with only an account application, which was hopefully not completed in blank.

Take your time, and go beyond the account application.  Ask the tough questions.  Push for answers.  Know your customer, and avoid the risk of a customer complaint.

Avoid Being FINRA's Poster-Child For An Enhanced BrokerCheck

FINRA has filed with the SEC proposed rule changes that are intended to facilitate greater consumer access to BrokerCheck.  Assuming that these proposals become reality, you better take a fresh look at your risk avoidance and know your customer models because, with greater access to information, consumers will likely use BrokerCheck as their primary resource in selecting a financial advisor.

One proposed change to Rule 2267 (investor education) would require member firms to have a reference and a link to BrokerCheck on their websites.  Another proposed change to Rule 8312 would provide the public with permanent access to state or foreign cases against associated persons that were dismissed pursuant to a settlement.

Assuming that these proposals become a reality, it is prudent to take a fresh look at your risk avoidance and know your customer protocols.  I have prepared guidebooks on these topics, which you may find useful tools in managing your risk and knowing your customers.

One thing for certain, FINRA is using the consuming public to weed out bad advisors.  If BrokerCheck reveals adverse information about you, it is more likely that you will have difficulty attracting and retaining customers.  Act now, revisit risk avoidance, and avoid being a BrokerCheck poster-child.

If Your Client Does Not Understand Your Recommendation, You Need To Do More

The SEC recently completed the Dodd-Frank mandated study on financial literacy for retail investors and it revealed, not shockingly, an absence of basic financial literacy.  The study also found that it was important for retail customers to have a better appreciation of the costs associated with their investments, as well as conflicts of interest related to transactions. 

All those years of hearing customers testify of not knowing the difference between a stock and a bond may not have been a lie.  Without basic financial literacy, how can you know your customer to make investment recommendations with a reasonable basis and satisfy the applicable rules.

These issues should not come as a surprise to you because they are fundamental things that both your clients must know and you need to certain that they know. The absence of financial literacy will lead to two bad results.  First, you do not know your customer as required.  Second, if you do not know your customer, you could not have had a reasonable basis for making your investment recommendations.  As such, you will have liability exposure if sued by this client.

So what do you do.  For one, make sure that you do what you can to make your clients financially literate.  Once you have level of comfort that your client possesses some basic understanding of investing, you are then able to make suitable investment recommendations.  Take your time with this analysis; it may be the best way to protect yourself from customer complaints.

If You Are Lucky, A Bee Sting Will Only Be A Bee Sting

A few years ago, I defended a financial advisor over a bee sting. 

The customer wanted to take the cash value out of a life insurance policy to buy a second home.  The advisor cautioned against doing so before completing underwriting on a new policy.  The customer ignored this advice, contacted the company directly, and liquidated the policy before completion of the underwriting process. 

While waiting for underwriting to conclude, the client was stung by a bee and died.  His wife sued the broker-dealer and the advisor for letting the client cash out the policy before underwriting was complete on the new one.

Fortunately, the advisor took the time to document his advice to the client in contemporaneous notes.  In the end, the case ended well for the broker-dealer and advisor because the notes reflected the caution that the advisor provided to the client.  So what is the lesson to be learned other than knowing if you allergic to bees. 

Notwithstanding the fast paced world in which we live, it is critical for you to document, in some fashion, the advice that you provide to your clients.  You can write letters or emails or, at least, have contemporaneous notes in your file.  Documenting client contact is even more important when a client ignores that advice.

Often cases are won and lost based upon the respective credibility of the customer and advisor.  That credibility pendulum will likely swing in your favor if you have paper trail of all of your advice to your clients.  Without a paper trail, a bee sting will be more than a bee sting.

How Can You Determine If You Have A Reasonable Basis For An Investment Recommendation?

It has been two months since FINRA Rule 2111 has come into effect.  This new rule requires that there must be a reasonable basis to believe that the recommended transaction or investment strategy involving a security is suitable for a customer, where a strategy can involved the recommendation to buy, sell or hold a security.  So what does it mean to make a suitable investment recommendation?

I have effectively argued in arbitrations that a 100% equity growth investment portfolio was suitable for a investor.  Although this may seem a bit out of whack, the panel did not think so; why.

The key for making suitable investment recommendations is to make sure that you first know your customer.  Equally important, you must document the rationale for making such a recommendation.

From my experience, the more documentation in your file to demonstrate your explanation to the customer of the respective risks and benefits of a proposed investment strategy, the more likely that an arbitration panel will agree that you had a reasonable basis for the investment recommendation. 

To protect yourself, never take a shortcut.  Make sure your fully  document you recommendation in your notes, with prospectus or other written materials.  If you  do, you stand a reasonable chance of prevailing if that same customer decides to bring a claim against you.

Communicating With Your Clients; Not A Novel Way To Avoid Risk

In my practice defending broker-dealers and investment advisors from customer complaints, I have seen most clients fail to employ the easiest risk avoidance technique.  Frequent communication with their clients.

Although the advances in technology have improved the ways in which to communicate with your clients, most brokers and advisors do not have adequate communication with their clients.  In many instances, a client complaint can be avoided altogether if there was an open dialogue between customer and professional.

All too often I hear the similar refrain; my broker never spoke with me when the market went south.  Needless to say, the lack of communication leads to acrimony and, potentially, lawsuits.  Minor things become major problems when you do not have frequent, open and honest communication with your clients.

When there are large market fluctuations either negative or positive, you should be in front of your clients.  Clients want to feel that they are more than just a commission to you; they want to know you actually care.  A simple phone call, email or text message to a client that you understand the situation, are available to discuss it, and are prepared to assist the client pursue their goals and objectives goes a long way to diffusing what may otherwise be a difficult situation.

What many professional lose site of is that, every time you have client contact, you improve your chances of the client increasing their investments with you or referring a family or friend.  Even when times are bad, every single instance you speak with your client you have the opportunity to market yourself and increase your business.

I recommend direct personal contact, such as a telephone call, on at least a quarterly basis.  If there is significant market volatility, you should increase the frequency of contact.  In addition, you should meet with your client face-to-face, on at least a yearly basis.

By maintaining consistent contact with your clients, you will, more than not, have a satisfied client.  In the end, client communication can only help you avoid the risk of being sued and improve your chances at business development.  Do it and watch the results.

Know Your Customer Or Sit With A Lawyer, Which Would You Rather Do

One of the more challenging things that registered representatives must do is to truly know their customers.  You cannot make suitable investment recommendations without knowing your customer.  My recent guidebook addresses things you can do to know your customer.

 Although knowing your customer seems so basic, many registered representatives take a very cursory approach to this analysis.  In one instance, we had a registered representative learn, for the first time, in the middle of a trial that his customer was a functional illiterate.  This made defending his covered call option strategy an impossible task.

 So how do you really know your customer?  Unfortunately, there is no guaranteed method to learn everything you need to know and, as important, ensure that your customer is telling the truth. 

 For one, try to gain as much objective information as possible; things like tax returns, investment statements, and bank account statements come to mind.  Next, do not be afraid to ask customers the tough questions to get the answers to make sure you really know your customer.  If you do your job on the front end, you can be reasonably assured that you will not get embarrassed in an arbitration.

You Have To Complete A U-5, But What Should You Say

Within thirty days after a registered representative leaves a member-firm, the member-firm must file a U-5 with FINRA stating the reasons for the departure.  Those instances where the registered representative leaves on her own accord without any controversy are easy. 

The challenge you face is when the reasons for departure are not so clean.  In those instances, you may be faced with a dilemma regarding what to state because an adverse statement on a U-5 may make a registered representative unemployable. 

Depending upon where you are situated in the country, U-5 reporting may be absolutely protected speech (meaning you cannot be sued for its content) or speech entitled to a qualified privilege (meaning you can be sued under certain circumstances).  Regardless of what law applies, you should exercise caution when completing a U-5. 

The most important thing when completing the U-5 is to make sure that you accurately detail the reason for termination, but do so without editorializing about the former associated person.  The last thing you want to do is create a scenario where the former associated person sues you for some improper remark.

At the same time, you must have a description that states the reasons for departure.  If the detail is vague, another member firm may look past the U-5 and associate with a registered representative who should be out of the industry.  In that case, you may be buying yourself only temporary piece or mind; the subsequent member firm and/or FINRA may have an issue with you for an incomplete description.

The completion of a U-5 can be tricky business, but it is best to err on the side of caution and include a clear, succinct and accurate description of the reasons for termination.  If you have done your homework on the front end when you decided to separate from the registered representative, then you should not be concerned about that person or another member firm looking back at you in the future.

The Suitability Rule Is Live, But The Fiduciary Duty Debate Rages On

On July 9, FINRA Rule 2111 took effect, but it has lead some to question whether this suitability rule is simply “fiduciary duty light”.  In other words, a placeholder until the SEC finally defines the uniform standard.  FINRA’s pre-live guidance on this rule has only fueled this debate, leaving the industry to scramble to modify its policies and procedures to address a potentially moving target.

As reported by Dan Jamieson of the Investment News, FINRA’s May guidance (Regulatory Notice 12-25) has done little to quell the debate.  In its guidance, FINRA set forth a “best interests” standard of care for the rule.  The guidance further provided that the rule would apply to potential clients and to investment products that were not securities.  FINRA claimed that it was simply interpreting the new rule consistent with prior enforcement actions. 

A number of industry people saw the guidance as just another way of stating that the rule imposes a fiduciary duty through its “best interests” standard of care because the FINRA rule makes no reference to “best interests”.  Equally disturbing, the guidance imposes obligations on the industry to supervise non-securities activities (i.e., mortgages or insurance), leaving some to question whether FINRA overreached with its jurisdiction.

FINRA’s late guidance is surely going to lead to uncertainty at broker-dealers regarding what conduct to supervise and how to supervise it under the new suitability rule.  Some broker-dealers have undoubtedly had to revisit the policies and procedures developed in anticipation of the new rule.  Unfortunately, they may have to further revisit those new policies because, in the end, suitability may actually equal fiduciary duty.  Only FINRA can resolve this confusion, but the question is when and how.

To Be Or Not To Be . . . A Fudiciary Is The Question

ComplianceEX recently published an article by Julie DiMauro regarding the debate, albeit not as pronounced as of late, over whether broker-dealers should be subject to a fiduciary duty standard of care similar to that of registered investment advisers. The article highlighted one investment adviser group (the Committee for Fiduciary Standard) who is lobbying Congress to adopt a strong fiduciary duty standard.  Conversely, according to ComplianceEX, the Financial Services Institute is promoting a universal standard of care, rather than a fiduciary duty.

The primary focus of those who oppose an uniform fiduciary duty standard is that converting to this standard would come at a great cost to broker-dealers and, in turn, the investing public.  The opponents contend that converting to a fiduciary duty standard will require additional documentation and registration requirements, as well as enhanced liability under the new standard.  All of this will come at a cost; a cost that will surely be passed on to the investing public.  This increase in cost, some say, may result in broker-dealers requiring higher minimum investments as a hedge against those costs.  The downside of this requirement could be that some segment of the public may lose an avenue for investment.

The article shows that the debate is long from over and likely to heat up once again when the SEC receives more pressure for the results of its cost-benefit analysis regarding a uniform fiduciary duty standard.  Such a study will surely show that there will be a large increase in the costs to broker-dealers to convert to this new standard of care.  In the end, the more likely result will be no uniform fiduciary duty, but a much more aggressive FINRA through rule-making and enforcement.  The old adage of be careful what you wish for may be coming to roost for broker-dealers. 

FINRA Seeks Expansion At A Time Of Contraction

Chairman Ketchum is seeking new areas of growth for FINRA.  At FINRA's annual meeting, Ketchum stated that he wanted to see FINRA take on the role as regulator for both retail professionals and institutions.  He also wants greater market transparency through the use of audited quote and trade systems.  Ketchum stated that he wants to see investors increase their use of BrokerCheck -- the system the public can use to check the background of registered representatives and broker-dealers -- so the investing public can better protect itself.  Despite this push from FINRA to grow its reach, the number of broker-dealers has been in decline.

One reason for this decline could be the increase in user fees that FINRA charges.  Another reason for the decline is the attractiveness of the registered investment adviser model, who are currently subject to SEC or state oversight depending on their size.  The SEC only examined 8% of RIAS last year, while FINRA examined 58% of its members in the same time period.  As such, RIAs are generally opposed to FINRA become their SRO, asserting that the FINRA rules-based business model does not mesh with their fiduciary duty business model.  The apparent decreased oversight of RIAs may be the ultimate reason for the decrease in broker-dealers and the increase in RIAs, which, in turn, is the likely reason that FNRA is pushing to become the SRO for RIAs.

From Ketchum's remarks, FINRAs growth model can be seen as a transparent effort to demonstrate to Congress and the SEC that it has the capacity to take on new and greater tasks.  In other words, to support FINRA's claim that it is the best choice to become the SRO for RIAs.  This political debate will likely rage on through the summer; all the while FINRA will try to do more and more to increase the perception that it is the best choice.  In the end, the most likely choice still seems to be a better funded and more active SEC.  We shall see . . .  

 

PRIVATE GROUP SEEKS TO BAN ACCOUNTS FROM DUAL REGISTRANTS

Recently, an investor advocacy group petitioned the SEC to prohibit brokerage firms, who offer wraparound accounts, to also provide investment advice through both a duly registered BD and investment adviser. 

This group claims that terminating this practice would resolve a very troubling regulatory issue.  The group also petitioned the SEC to ban mandatory arbitration accounts for individual retirement accounts and allow for a private right of action by investors in a court.  In any event, this group claims that its petition and potential subsequent SEC action were necessary because FINRA has refused to take any action to resolve this problem.

The groupl claims that FINRA refuse to enforce any fiduciary standard for investment advice relating to wrap accounts.  This group believes that such a "non-practice" violates the U.S. Court of Appeals for the District of Columbia Circuit's decision in 2007 in a case entitled Financial Planning Association v. SEC.  The group believes that the D.C. Circuit stated that the SEC exceeded its authority in promulgating a rule exempting from regulation broker-dealers who also provided investment advice to client fee based accounts. 

As a result of FINRA’s inaction, these dully registered wrap accounts are creating conflicts that are not being disclosed.  Further, this group claims that confusion exists in the industry, leaving retail retirement investors without any appropriate legal process for claims of breach of fiduciary duty under the Investment Advisers Act of 1940.

Although it is unlikely this petition will ever be acted upon, it is important to keep in mind that, in an election year, anything is possible, and, who knows, the SEC may consider appropriate action at some time in the future.

Dodd-Frank; Is It Doomed To Fail?

Much has happened in nearly one since since the Dodd-Frank Act became effective, and much more remains.  According to the recent thoughts of one commentator, Kyle Colona of Compliance EX, Dodd-Frank may be doomed to fail as it faces it first year of existence.

Colona noted five factors working against the full implementation of the law: (1) the CFTC and SEC are far behind schedule; (2) the regulatory authority under the Act is shared by too many entities; (3) recent comments from the Federal Reserve Bank suggest that the Volcker Rule may not become law because of its impossibility to implement; (4) the financial services industry has unleashed a full-scale effort to defeat the full implementation of the Act; and (5) certain banks are trying to influence the public that implementation of the Volcker Rule would be bad.

I think that there is now a sixth factor that may work against the full implementation of the Dodd-Frank Act; namely, a presidential election this fall.  With the politicalclimate becoming more and more focused on the election, it is only natural that there would be less attention devoted to a law that the financial services industry is committed to pealing back or doing away with altogether.  If the President loses the election, there are some who believe that Dodd-Frank may be in trouble.  Even if the President prevails, it is unlikely that there will be full implementation because attention will surely be focused elsewhere.

Although it is unlikely that there may ever be full implementation of the Act, we need to still anticipate that many provisions of the Act will come to pass.  For example, at some point, the SEC will finally commit to the adoption of the uniform fiduciary duty rule and there will be a decision on who will serve as the SRO for investment advisors.  Dodd-Frank is not dead; it just may limp along for the next year.

FINRA Is Centralizing Its Membership Application Program

FINRA’s membership application program (“MAP”) is changing.  FINRA’s review of initial membership and continuing membership applications for broker-dealers will now be centralized in the MAP.

Further, as part of MAP, continuing membership applications will be transitioned to an electronic format, just as new applications are treated.  FINRA is currently finalizing the MAP, but it has already implemented certain aspects, including, among other things, a centralized work flow.  That is, a party submitting a FINRA Rule 1017 application is assigned an examiner based upon FINRA’s work flow, and that examiner may not be in the same district as the member firm. 

FINRA hopes this process will streamline its ability to respond to changes in membership activity, and utilize its resources more efficiently.

The SEC's Large Trader Reporting Rule Is Now On-Line

The new SEC Rule 13h-1, the large trader reporting rule, became effective. 

Starting on April 30, 2012, broker dealers will be required to maintain records of large trader trading, similar to records maintained relating to the electronic blue sheet system.  Further, supplemental information will also be required.

This new large trader rule could implicate investment advisers, banks, broker dealers, insurance companies and foreign entities.  All may be required to self-identify by filing a Form 13H with the SEC, and provide unique information to the SEC.  Broker dealers will also be required to maintain information relating to these trading records supplemented with the time of order, execution and the trader’s ID number if the SEC so requests.  Broker dealers will also be required to file a Form 13H if they are large traders.

Although the definition of a large trader is enunciated in the rule, there is some factual assessment that goes into it.  That is, it relates to any person, who directly or indirectly, exercises investment discretion over one or more accounts through NMS securities and registered broker dealers in a certain activity level.  The large trader must file an initial Form 13H promptly after it crosses the trading thresholds, and it has been considered that promptly means within ten days.  There are also annual filings that must be done within 45 days after each calendar year.  Confidentiality was also critical in assessing this information, and the SEC expects firms to realize that it will maintain the confidentiality of said information.  However, it may have an obligation to disclose it to Congress, other federal agencies and pursuant to a federal court order. 

Accordingly, firms should be aware that these issues may arise, and should be ready to file and maintain the appropriate records.

MSRB Rules Changes Allow For Risk-Based Exams

The SEC approved a number of rule changes promulgated by the MSRB to facilitate risk-based examinations for participants in the municipal securities industry.  These municipal securities industry participants are, generally, FINRA members. 

In particular, the new rules, G-9 and G-16, relate to record preservation and periodic examinations, respectively.  It is believed that these new rules will allow FINRA to focus on the municipal securities industry participants who pose the greatest risk to the market.  FINRA will now be allowed to examine these participants every four years as well as require that certain records be maintained for four years rather than three. 

The new periodic examinations were immediately effective while the changes to record keeping are effective June 16, 2012.

FINRA's Risk Control Assessment Survey

FINRA recently announced that, in the first quarter, it will issue a risk control assessment survey to all member firms.  Although this is a voluntary program, member firms should strongly consider their participation.  Your efforts on the front-end may alleviate the work you would otherwise perform during an examination.

The purpose of the survey is for FINRA to better understand member firm business models, the risks attendant with those models and the controls intended to manage those risks.  According to FINRA, responses to this survey will afford it the ability to conduct more focused examinations.  In other words, the program will give examiners a better understanding of your firm before arriving on site and allow the examiners to streamline the examination.

According to FINRA, firms who do not participate will not suffer negative consequences.  However, those non-participating firms should expect FINRA to spend more time during an examination.  FINRA plans to conduct this survey on an annual basis; the content will change as new risks emerge and as priorities evolve.

Even though answering the survey will take time to complete, streamlining the examination process is a laudable goal.  If the time spent on completing the survey results in a more focused and shorter examination, it seems to me that the decision to participate in the survey should be a forgone conclusion.

PSST!!! Want to Save Money on Your Legal Bills? Read on. . .

Late last week, one of my colleagues sent me an e-mail where he copied 8 other people, half of them I could not identify if my life depended upon it.  I then heard about the person who had a Twitter account with over 17,000 follwers, and was now being sued by his former employer over ownership of the account-- really, does anyone think the person knows 17,000 people?  Firms and persons working in financial services industries generate trillions of e-mails every year, encompassing the mundane to the critical. 

These firms and their employees also seem to be involved in numerous civil, regulatory and criminal investigations and litigations.  Much of the vast amount of money in legal fees paid to defend these firms and their employees (sums that sometimes greatly exceed the GDP of several developing countries) often relate to e-mail review and production.  General counsels and firm management looking for ways to save money on these bills should, initially, read my article that was published in the New Jersey Law Journal, outlining the "CC" problem and ways of clamping down on this terrible plague afflicting our society, http://www.foxrothschild.com/newspubs/newspubsArticle.aspx?id=4294970187.

Once read, please do your part in stopping this madness because the dollar you save maybe your own!!

BrokerCheck Expansion, The Good, The Bad And The Worst

BrokerCheck is a publicly available tool that FINRA offers for the public to learn about member-firms and their registered representatives.  Over the years, the information available to the public has expanded.  The fallout from the financial crisis has resulted in more and more information being made available to the public, with additional categories of information being made available by July 2012.  Now, FINRA is seeking public comment for the release of reasons for termination and scores from industry qualifying examinations, but there is a potential unappreciated downside to the release of this information.

 Making information available to the public about a registered representative’s reason for termination can be seen as another way to smoke out those individuals who should not be in the industry in the first place.  This disclosure will provide the public greater protection against rogue brokers fleeing one firm for another.

 One commentator has noted that there is a downside from the dissemination of all this information; namely, identity theft.  The more and more personal information that becomes available, the more likely for there to be identity theft.  In light of the SEC’s recent alert on investment scams through social media, FINRA may be inadvertently helping the promulgation of such scams.

 In the end, I suspect that the reasons for termination and test scores will become available through BrokerCheck.  As such, member-firms and registered representatives will have to be even more diligent to ensure that they are not subject to the improper use of this information.  One potential tool is the frequents internet searching of the names of registered representatives to test for improper use, but this will come at a cost in time and resources.  Similarly, FINRA will have to critically review instances of purported financial fraud to ensure that the perpetrator is who the public thinks she or he is.  Otherwise, BrokerCheck will become a tool for fraudsters as opposed to protecting the public.

FINRA's 2012 Regulatory Initiatives

In late January, FINRA informed member firms' chief compliance officers of key issues facing the securities industry.  In particular, FINRA noted that it was updating and improving its regulatory programs, focusing on risk based examinations, investigations and enforcement.  FINRA indicated that it will continue to collect data and review this data to ensure that it appropriately uses its enforcement regulatory and examination resources in the upcoming year.

FINRA announced that its examination priorities were set against the economic environment that investors have faced since 2008.  As a result, it will focus on the increased risk of aggressive yield chasing, inappropriate sales practices and product offerings, unsuitability, misappropriation and fraud.

One FINRA’s primary sales practice and business conduct focuses will concern retail customers over a number of different products, including mortgage-backed and commercial mortgage-backed securities, uncommon non-traded REITs, municipal securities, exchange traded products, variable annuities, structured products as well as private placement securities and unregistered securities, among others.  Interestingly, FINRA will also focus in on various church bonds and promissory notes that are issued as well as life settlements.  FINRA will continue its efforts to stamp out micro cap fraud that it has seen in a number of the markets that it regulates.  Reverse mergers will also continue to play a part in both FINRA as well as the SEC’s enforcement programs.  As many know, Chinese issuers have been the target in these reverse merger cases, and the SEC and FINRA will continue their heightened enforcement approach.

FINRA will continue to monitor when firms permit their registered representatives to engage in private securities transactions and outside business activities.  Moreover, FINRA will assuredly review supervision integrity and internal controls.  Information technology and cyber security will also be prime elements of review as is outsourcing and fees coupled with the use of foreign finders.

FINRA will also consider branch office inspections to be a critical aspect of its examination program.

 

FINRA is also very concerned about social media and electronic communication and will continue to monitor this aspect of broker dealer operations in the future. 

Interestingly, there are a number of initiatives relating to FOCUS information as well as leverage and liquidity that FINRA examiners will review when analyzing firm balance sheets and financials.  Of course, examinations of rogue trading will continue given certain newsworthy events, and FINRA will look for internal controls and risk management systems to stop this type of practice from going forward.  FINRA will also review the pricing of illiquid or hard to value securities as well as margin lending practices and the custody of assets relating to collateralizing margin loans.

Net capital expense sharing arrangements, withdrawal of capital, inaccurate books and records and protection of customer funds and securities will also be reviewed as well.  SEC Exchange Act Rule 15c3-3 will also be and examination priority for the upcoming year as will be SEC Exchange Act Rule 15c3-5, the market access rule, and its application to broker dealers and customers, who engage in an exchange or alternative trading system.

FINRA exams will also focus in on member firms’ information barriers, and if those barriers are being followed to safeguard customer and material non-public information.  Additionally, FINRA will look at fixed income securities and focus on high frequency trading strategies as well as market maker quoting obligations, OATS issues, and the appropriate coding of orders.  Further, FINRA will review the oversight and redemption process for exchange traded products as well as municipal securities and conflicts of interest in the sale and marketing of complex investments.

Finally, FINRA believes that, by publishing these key risk areas, it will enhance its enforcement and examination programs as it moves forward in the new year.

No Fiduciary Duty, But More Analysis

The SEC's delay in adopting an uniform fiduciary duty will only be prolonged but yet another analysis that the SEC will commission.  Chairman Schapiro recently announced plans to issue a public request for information regarding "retail financial advice and the regulatory alternatives".  With respect to the adoption of the uniform fiduciary duty standard, the SEC suggested that it was still in the information gathering stage of rule-making.  Interpretation; the SEC is no closer to adopting a uniform fiduciary duty standard.  Although the SEC has not ruled rule-making for 2012, it is not likely.

The SEC has advised the House Financial Services CapitalMarkets subcommittee that it has three economists working on the initiative.  Among other things, the economists have reviewed available market information for the retail financial advice market, including the differences between broker-dealers and registered investments advisers.  Notwithstanding the work of the economists to date, the SEC noted that the rule-making associated with the uniform fiduciary duty will require an analysis of information that may not be publicly available such that it will be particularly important for the SEC to solicit the public to provide information and/or empirical data.

Of the information that the SEC will seek in its public request for information, broker-dealers should expect that some of the data sought will cover a cost-benefit analysis of whether the adoption of a uniform standard will outweigh the cost of doing so.  Although delayed, the SEC is, it appears, trying to have a full and complete analysis to ultimately justify a uniform fiduciary duty.  In light of the manner in which many courts and arbitration panels treat broker-dealers, this whole exercise could be seen as making something "official" that has already been in place for many years.  The question that remains is whether the cost to make the standard an "official" one is worth it considering the prevailing view of many that it may already exist.

Registered Representatives; No "Fiduciary" Duty For Now

A year ago, the SEC published its study commissioned under Dodd-Frank and recommended the implementation of a uniform fiduciary duty standard.  Much debate has prevailed since that announcement.  Will registered representatives be subject to the same fiduciary duty as investment advisors?  Will registered representatives be subject to some form of hybrid fiduciary duty standard?  According to a recent SEC announcement that went without much fanfare, in 2012, at least, the answer will be none of the above.

The SEC has punted once again on making a definitive conclusion regarding the implementation of a uniform fiduciary duty standard.  Broker-dealers should not assume that there will never be such a standard, only that a formal adoption will be at least another year away.  In that time, the SEC will surely complete the long-debated cost benefit analysis of the need for such a standard.  Indeed, the SEC may ultimately conclude that the adoption of FINRA Rule 4530 and the changes to the suitability and know your customer standards were more than adequate such that there may be no need to have a formal standard.  Registered representatives may already be effectively subject to their own fiduciary duty.  Indeed, depending upon where you reside, courts have already concluded that you are subject to a fiduciary duty.

Regardless of what happens in 2013, once thing is for certain.  FINRA is increasing its enforcement efforts and will surely focus on conformity with its new rules.  The safest course for broker-dealers is to make sure you have adequate compliance programs to address this heightened regulatory environment, or you will be totally unprepared when there is a formal uniform fiduciary duty standard.

FINRA And Social Media, Is Its Latest Proposal Anything To Blog About

For anyone reading this post, you appreciate the value of social media.  It looks as though FINRA is finally prepared to do so as well.

FINRA recently proposed changes to its rules governing communications with investors.  In doing so, FINRA has proposed easing its requirements of pre-approval for a broker-dealer's use of social media.  Chief among the proposed changes would be the authorization of registered representatives communicating with clients via social media without a supervisor's prior approval.  Without pre-approval, a registered representative could engage in interactive , real-time communications with customers via a social media site.

Assuming this proposal is adopted, this is a positive step for FINFRA.  Nevertheless, I think that broker-dealers and registered representatives still must be wary of using social media to communicate in real-time with their clients.  First, the member firm will surely still be required to maintain copies of these communications consistent with its record retention obligations.  Keeping track of the potential volume of such communications creates a record-keeping nightmare.  Second, broker-dealers should consider restricting their registered representatives from making investment recommendations through interactive social media because of suitability concerns.  The risk of an investment recommendation being disseminated via social media is that anyone accessing that source could argue that it was an investment recommendation made by the firm and pursue a claim against the firm in the event of a loss. 

In my experience defening member firms and registered representatives, the types of claims asserted are only limited by the creativity of the lawyers.   Do not be a victim.  If FINRA specifically endorses inter-active communciations via social media without pre-approval, be certain that you have meaningful policies, procedures and protocols to maintain proper records and avoid open-ended recommendations to the public.

New BD Inspection Guidelines

The SEC and FINRA issued new broker-dealer branch inspection guidelines to securities firms so as to improve their supervision systems.

In particular, the SEC and FINRA have advised broker-dealers to use risk analysis to identify if individual, non-supervising branches should be inspected more frequently.  The SEC and FINRA will be using risk analysis to identify such requirements for future inspections.  Currently, FINRA requires a minimum three year cycle, but may conduct more frequent branch inspections. 

Firms are required to conduct re-audits when routine inspections reveal a high level of repeat deficiencies or serious deficiencies.  In many cases, these inspections will then allow for audits or cause examinations. 

Securities firms should use surveillance reports, as well as technology and investigative techniques to identify the risks.  Both the SEC and FINRA recommend custom approaches for these inspections, and comprehensive check lists developed from previous findings, trends and internal reports.  Further, the SEC and FINRA advised that firms should conduct unannounced branch inspections either randomly or based on risk factors.  These surprise exams may result in a more realistic picture of the firm’s systems and reduce the risk of certain individuals, who may try to falsify, conceal or destroy records. 

The firm should also use qualified senior personnel for these examinations, and make branch office inspection findings part of management information or risk management systems.  Additionally, the results should be placed in a comprehensive compliance database so as to be helpful in supervision, especially as it relates to independent contractor registered representatives in national firms.  Branch and compliance managers should also be provided with these findings, and they should be required to take and document any corrective action.  The firm should also track all corrective action in response to these findings. 

Finally, the SEC and FINRA are recommending that firms elevate the frequency of branch inspections, and their scope, particularly, where registered personnel conduct business activities other than broker-dealer associated person activities.  Essentially, if the firm permits activity, or business  away from the firm, its supervisory systems should be more vigilant.

These new guidelines demonstrate the focus for SEC and FINRA investigations in the upcoming year.  As such, firms should prepare and consider their response now before it is too late.

Investment Advisors and Broker-Dealers Use of Social Media - Beware!!

Although the use of social media has been embraced by many industries, it is of particular concern for investment advisors and broker-dealers.

In many situations, the use of these outlets touch upon several areas.  For investment advisors and broker-dealers, the advertising requirements under the Investment Advisors Act of 1940 and certain Securities Exchange Act of 1934 provisions may be implicated when one uses social media, including various features on Linked In or Facebook.  Additionally, recordkeeping is a critical function required by both acts since this information must be maintained.  Further, it is likely that those who work for either and use social media sites, may require supervision.  Additionally, when one uses these types of communications, there are various regulations that require the firms to monitor these third party communications to ensure that, among other things, non-public information is not disclosed.  Firms would also be required to apply their audit function to these media policies and procedures internally, to determine if the procedures are effective.  Moreover, the SEC, FINRA and the states may begin to regulate these types of social media in amore forceful manner. 

As such, although social media venues may present certain benefits, the risk is palpable.

FINRA'S Proposed Private Stock Offering Rule

FINRA proposed a rule for SEC approval that would require FINRA’s membership, involved in a private stock offering, to provide detailed information on the transaction to investors prior to the sale, as well as to file such information with FINRA 15 days before the first sale.

This proposed Rule 5123 would require that offering materials used in these offerings, as well as the amount and type of compensation provided to a variety of people, be filed with FINRA.  Further, any amendments would have to be filed with FINRA within 15 calendar days after the date the document is provided to a current or prospective investor.  This new rule is also to be used in conjunction with Rule 5122, requiring certain disclosures in private placement offerings issued by the FINRA member or its affiliates.  Nonetheless, the proposed Rule 5123 would exempt certain types of private placements sold to certain purchasers, including, but not limited to, institutional accounts, qualified purchasers, qualified institutional buyers under the Securities Act of 1933, Rule 144(a), and investment companies.

In sum, FINRA is taking an aggressive approach on reviewing private placements, thus, this or some variation of this new rule is likely to be approved by the SEC.

FINRA'S New Cross Market Surveillance System

FINRA, recently, announced that it was developing a cross market surveillance system that will allow it to detect and stop improper conduct.  This was reported by FINRA Chief Executive Officer, Richard Ketchum. 

This new system will expand FINRA’s surveillance and enforcement of the New York Stock Exchange, as well as its own order audit trail system to include New York Stock Exchange data.  FINRA believes that, with the combination of both, it will be able to effectively monitor equity trades and data to allow it to see patterns ahead of or in conjunction with the market, as opposed to reviewing it after the fact.  Ketchum suggested that this new surveillance system would possibly assist FINRA in achieving the SEC’s goal for a consolidated audit trail system. 

This new system may significantly reduce FINRA’s expenditures on examinations, and bring to light unscrupulous activity in the market in time to protect those effected.

SIFMA Tells its Membership Be Careful with Expert Networks

The Securities Industry and Financial Market Association (“SIFMA”) indicated to its membership that those who engage expert networks – entities referring paid industry professionals to third parties for fees – should have in place policies, procedures, and training for their employees or others who engaged those services.  These expert networks have drawn regulatory attention, especially in insider trader investigations. 

These expert networks have found themselves in certain insider trading cases where it was alleged they tipped hedge funds or other investors in return for a cash payments.  Of course, this is more the breach than the rule, and the vast majority of expert networks would never do such a thing.  However, expert networks have become important in the financial system since they assist broker-dealers to design or implement investment strategies.  Nonetheless, broker-dealers should take precautions, as well as devise procedures to ensure that there is not even an appearance of impropriety. 

In sum, SIFMA believes that its membership should have policies to find and detect “red flags.”  These red flags will allow broker-dealers to ensure that their policies are being followed, especially, regarding material non-public information.  See Best Practices for Use of Expert Networks at http://www.sifma.org/uploaded files uploadedfiles/issues/legal_compliance_and_administration/expert_networks/expert-network-policy-bestpractices.pdf.

Josh Horn's Ponzi Scheme Response Road Map

My colleague, Josh Horn, has written an amazing article that should be on every compliance officer’s desk.  It details methods for investigating and responding to ponzi schemes. 

In this day and age, we are met with another Ponzi scheme occurring or being uncovered almost every day.  Josh’s article is an exceptional primer since it details the steps for a proper investigation, as well as, disseminating the investigation results to the appropriate authorities.  Further, Josh lays out an approach to avoid litigation, and, if litigation does strike, responding to it.  This article appeared in the September – October 2011 Special Edition for the National Society of Compliance Professionals, in its publication, N.S.C.P. Currents, and may be viewed at www.foxrothschild.com/newspub/newspubArticle. aspx?id=4294970030.

I hope everyone considers it.

Securities Podcast with Ernest Badway

Court to FINRA: "I don't think so"

The Second Circuit Court of Appeals has ruled that the Financial Industry Regulatory Authority (“FINRA”) cannot seek to enforce a monetary fine through a judgment with the court.  What does this mean for broker-dealers?

In 1998, NASD, FINRA’s predecessor, brought an enforcement proceedings against a broker-dealer.  After a hearing, a panel concluded that the firm engaged in illegal short selling and market manipulation.  It expelled the broker-dealer and imposed a fine.  After the firm refused to pay the fine, FINRA pursued the fine through the federal court, which upheld FINRA’s right to collect its fines through a judgment against the broker-dealer.

On appeal, the Second Circuit determined that Congress did not intend to authorize FINRA to enforce its fines through judicial proceedings.  If FINRA wanted the ability to do so, FINRA would have to have pursued proper rule-making, which it failed to do.  FINRA has stated that it is weighing its options, which would include an appeal to the Supreme Court.

This decision is significant in as much as FINRA is without judicial process to enforce a fine against a broker-dealer who refuses to pay, but this does not mean that FINRA is without recourse.  First, FINRA will, in all likelihood, will attempt to pursue rule-making to enable it to seek judicial relief.  Second, FINRA has the threat of additional sanctions against member firms for failing to pay a fine, such as the ultimate sanction of expulsion; a sanction that the panel already imposed in this case.  As such, the  absence of judicial recourse should not provide broker-dealers with a rationale for not paying a fine.  If you do, you may wind up being much worse off.

Joint SEC and FINRA Probe Into Secret Trade Data and Algorithms

Reuters recently reported that the SEC and FINRA were asking trading firms specific details regarding their trading strategies and/or their secret computer codes. 

This new effort by the SEC and FINRA is part of a joint investigation into suspicious market activity as well as to examine compliance with securities regulations.  The specific requests relating to computer code, obviously, have irked many in the industry since the requests have to do with targeting stock trading firms and hedge funds.  These inquiries relate to trading information and computer coding information that may have been shared or “borrowed” with others, and used for illegal activity.  Clearly, the SEC and FINRA are focusing on this information to better understand the trading markets, but, of course, if they find anything of an illegal nature, it may result in enforcement examinations.

FINRA executives, recently, told a SIFMA conference that FINRA did not make these requests “lightly.”  However, this worries many since the information is privileged and proprietary, and may find its hands into competitors.  Although, the SEC and FINRA both have policies in place to protect such information, once the information is out, companies may find themselves in a predicament.  Counsel should certainly handle these particular issues.

A Framework Proposed for the Uniform Fiduciary Duty

In January 2001, the Securities and Exchange Commission (“SEC”) recommended the implementation of a uniform fiduciary duty standard for broker-dealers and registered investment advisors. Significant debate has followed regarding the potential parameters and scope of such a duty. Recently, the Securities Industry and Financial Markets Association (“SIFMA”), a lobbying group for large broker-dealers, proposed a framework for a uniform fiduciary duty.

Although SIFMA reiterated its support for such a standard, it also recommended against applying the fiduciary duty found in the Investment Adviser Act of 1940 to broker-dealers, stating that it would adversely impact “choice, product access and affordability of customer services”. Among other things, SIFMA proposed a new fiduciary duty for broker-dealers to accommodate broker-dealer conduct that would otherwise be in violation of the 40 Act.

In doing so, SIFMA recommended that, in its rulemaking, the SEC “provide the necessary rule-based guidance regarding when the fiduciary duty begins and ends and what disclosures and consents, if any, are necessary to satisfy the duty where a broker-dealer gives “advice involving principal trading, structured products, hybrid accounts, complex investment strategies, concentrated positions, and receipt of commissions and differential loads for different products.” To implement this standard, SIFMA proposed that it be articulated in the initial customer agreement. SIFMA also recommended that the fiduciary duty apply on an account-by-account basis.

By implementing a new fiduciary duty standard unique to broker-dealers, SIFMA believes that the SEC will properly take into account the distinctions in the law between registered investment advisers and broker-dealers while taking customer service into account. It remains to be seen if SEC heeds this call to action, or if the SEC simply rubbers stamps the 40 Act fiduciary duty standard to broker dealers.